Serrala at the Credit Expo

It's time for the biggest event for the credit management sector in the Netherlands: the Credit Expo. This year's Credit Expo is all about High Performance: a pragmatic management method that allows you to achieve significantly better results by working smarter.

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Unlike what some thought leaders claim, email is more prevalent than ever and there are no signs that this will change soon. A study by Adobe shows that 40% of the companies in the US and Britain prefer email as the main communication channel. 

Although email is the clear winner, sometimes reaching out to customers across multiple channels can be useful. For example, sending a SMS or Whatsapp if an email remains unopened. This will prompt the customer to pay. AcceptEmail simply uses an app that is ubiquitous: the inbox. Whatever inbox that is. For most people that would be email, but it can also be Facebook Messenger or WhatsApp. Because of the reach of email it makes the most sense to use this channel for the bulk of your payment requests. Everyone has an email app on his phone and most customers check their inbox several times a day.

AcceptEmail is channel agnostic and a future-proof investment for companies that offer products and services to consumers. This includes utilities, telecom companies, insurance agencies – and also governmental services. By taking away all known hurdles like registering and logging, you can simplify bill payments for your customers. Whether it be through email or other messaging channels, e.g. SMS, social media and IM apps - we use all messaging channels and adapt like a chameleon in the way payment requests are send. 

 

source: Adobe Campaign

Jeroen Dekker
ABOUT THE AUTHOR | Jeroen Dekker
Jeroen Dekker joined Serrala Solutions in 2016 after 15 years at international B2B software companies as bridge between market(ing) and product. He was product manager and spokesperson for the Financial Crime Risk Management Solutions of Fiserv. Jeroen holds degrees from the Haarlem Business School and Northern Arizona University.

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