Serrala at the Credit Expo

It's time for the biggest event for the credit management sector in the Netherlands: the Credit Expo. This year's Credit Expo is all about High Performance: a pragmatic management method that allows you to achieve significantly better results by working smarter.

All Posts
Tags: Share via:

Salesforce, the most widely used CRM-platform in the world, can now be used to create and send digital bills through a seamless integration with AcceptEmail. Salesforce brings together a comprehensive set of customer data in a single, integrated platform enabling companies to build a customer-centered business with effective marketing, efficient sales efforts, world-class customer service and valuable business analytics.

Now, based on Accenture Cloud First’s newly released integration between Salesforce and the AcceptEmail digital billing and e-payment solution, AcceptEmail’s API can be called natively within the Salesforce platform. This integrated approach supports AcceptEmail’s entire billing solution suite which includes initial bills, payment reminders, installments and even promises-to-pay.
Payment requests can be generated and sent to Salesforce subscribers’ customers by using a variety of digital communication channels to include email, text, company specific apps, Apple Passbook and a long list of social media applications (e.g. WhatsApp, Twitter, Facebook). AcceptEmail recipients can execute payment using their preference among most commonly used mobile and online payment methods such as debit cards, credit cards, electronic wallets and ACH.
In-depth bill to cash process reporting can be communicated directly back to Salesforce detailing biller and debtor usage, debtor behavior and detailed payments data. AcceptEmail reports combined with feedback from digital communication channels provide Salesforce users with a wealth of valuable insights to further streamline financial and credit management processes. Plus, historically time-consuming administrative tasks such as debtors matching (incoming payments versus outstanding bills) is automated and expedited.

The Salesforce / AcceptEmail integrated solution can also deliver increased customer satisfaction by better communicating with debtors on their terms. For example, each AcceptEmail can be delivered based on a particular customer’s primary device type, preferred communication channel (e.g. e-mail, text), timing of the delivery of each payment request and highlighting the payers most desired payment method. Further, AcceptEmail dramatically simplifies the payment process while also providing conspicuous, color-coded confirmation of payment completion. These features often drive a significant reduction in in-bound care center calls related to outstanding bills. And, for callers that do reach out for assistance, care agents can be empowered through use of AcceptEmail’s Web User application to set up structured payment plans on the spot.

Finally, AcceptEmail provides valuable marketing, upsell and cross-sell opportunities at the optimal point in the payment process allowing the Salesforce and AcceptEmail integrated solution to deliver an extremely efficient, highly effective and frictionless customer journey.

Interested in learning more about the Salesforce AcceptEmail proposition?
Contact us at or via this link

Jeroen Dekker
ABOUT THE AUTHOR | Jeroen Dekker
Jeroen Dekker joined Serrala Solutions in 2016 after 15 years at international B2B software companies as bridge between market(ing) and product. He was product manager and spokesperson for the Financial Crime Risk Management Solutions of Fiserv. Jeroen holds degrees from the Haarlem Business School and Northern Arizona University.

Landing Pages: The Do’s and Dont’s

Improve your forms, page structure and overall leads. Fusce dapibus

Get Your Copy
Recent Posts

Serrala at the Credit Expo

It's time for the biggest event for the credit management sector in the Netherlands: the Credit Expo. This year's Credit Expo is all about High Perfor...

Read more

Serrala at the Dia - How financial software helps innovate insurance

We were one of the sixty chosen companies to present our solution on the Show & Tell stage at the DIA conference in Amsterdam last June. The DIA i...

Read more

A payment page with your own domain URL

Our payment links reach millions of people via many different channels, on behalf of the billers who use our services. They all link to a payment page...

Read more

Name Change: AcceptEmail BV becomes Serrala Solutions BV

As previously communicated through various channels, AcceptEmail BV is since the end of February part of the Serrala Group. You can read the press rel...

Read more