Serrala at the Credit Expo

It's time for the biggest event for the credit management sector in the Netherlands: the Credit Expo. This year's Credit Expo is all about High Performance: a pragmatic management method that allows you to achieve significantly better results by working smarter.

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New name reflects company vision and omni-channel capabilities

AcceptEmail, the creator and market leader of bill payment via email has changed its name to AcceptEasy. The new name better reflects its capabilities, which have evolved well beyond email. AcceptEasy is the bill service provider enabling payments in all digital channels. 

The company is active since 2007, providing its service to large enterprises and business partners in several countries worldwide. Many innovative features and uses have been released over the years on top of the original scope of replacing paper bills and reminders with email and online payments. Peter Kwakernaak, CEO of AcceptEasy: “The flexibility and architecture of our technology is perfect for all sorts of transactional messaging. Varying from mandates on your online portal, in-app payments, verifying identity, to paying in Messenger. From paper bill suppression to enabling payments via a chat with customer care, or a bill that immediately changes into an entry ticket right upon payment. The payment moment is becoming a personalized and interactive contact moment.”

The data from the platform enhances companies’ insight into customer behaviour. Companies use this to optimize their service offering and improve customer satisfaction. AcceptEasy supports all digital communication channels from web, email, text, social media to chatbots. This enables businesses to engage in conversational billing. "The payment moment is one of the most important steps in the customer journey. Our services make it possible for enterprises to provide consumers and small businesses an optimized brand experience and save costs in the process." says Peter Kwakernaak.

The new name has been launched with a new website. The product AcceptEmail and the website acceptemail.com will continue to exist.

Jeroen Dekker
ABOUT THE AUTHOR | Jeroen Dekker
Jeroen Dekker joined Serrala Solutions in 2016 after 15 years at international B2B software companies as bridge between market(ing) and product. He was product manager and spokesperson for the Financial Crime Risk Management Solutions of Fiserv. Jeroen holds degrees from the Haarlem Business School and Northern Arizona University.

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