Prescan is a world leader in Preventative Medical Examination and advanced health screening. Since 2003, the company has performed more than 60,000 total body scans for men and women who wish to learn as much as possible about their physical condition. They can identify any possible problems as early as possible, even before the onset of symptoms. Such knowledge leads to more effective treatment, improves quality of life, and brings both control and peace of mind to the patient.
Integrating AcceptEasy: improving online capabilities and customer convience
Prescan deployed AcceptEasy as a key part of its strategy to ramp up digital communications and increase customer satisfaction. The company integrated AcceptEasy into ChainWise, its existing billing software system. The integration took only four weeks and incorporated all relevant information, including patient reference data and invoice amounts, right into the acceptemails. All payment requests – initial bills, reminders, and statements – now come to the one place that most people visit every day: the inbox on their desktop or mobile device. Patients no longer deal with the hassle of paper bills. In just a few clicks, they can pay with either a credit card or from their bank account. They only need to authorize the payment, because amounts and all other data points are already filled in.
Results: lower costs, faster payments, accurate record, happy customers
The entire process of creating, handling and crediting bills and incoming payments runs more smoothly. Prescan saves 60% on costs that it previously incurred for paper billing. Patients pay 50% quicker, about 10-14 days sooner than with paper bills. That also saves a lot of costs in reminding. The combination of faster accounts receivable turn and fewer reminders has improved Prescan’s working capital position. The payback time of Prescan’s investment in AcceptEasy was two months.
Real-time insight for both Prescan and patients
The patented Smartpix technology in the payment banner of each acceptemail is always accurate and up-to-date. Status of the payment is updated in real time, changing from blue (payment due) to green (payment received). Prescan can track if people have received, opened, clicked through and paid an acceptemail. “We use AcceptEasy alongside other payment methods” said Paul Wilmink. “Patients normally need to pay their bill prior to coming to the appointment. With AcceptEasy we can replace cash payments in our clinics, or sending invoices after appointments have taken place. We also send out an acceptemail instead of a paper invoice after an appointment has taken place. We can always view the status in real time. Opened acceptemails have been viewed by the recipient, so we know that patients have received their bill. Last but not least, our patients like it too, since they do not have to register or log into a website: just authorize the bill payment on your PC, tablet or mobile and off you go.”
Meeting Market Trends
AcceptEasy is the perfect way to meet the needs of today’s on-line, fully connected world. Consumers of the Millennial Generation, some 76 million Americans born in the two decades before the year 2000 and now the largest demographic cohort, rely almost exclusively on their mobile devices. They send an average of 55 text messages a day. They want instant results and no hassle. 47% of Americans of all ages either do not have a credit card or prefer not to use one. About 70% of Americans are sick of the password fatigue that comes from registering with biller portals. AcceptEasy doesn’t require logins or passwords. It doesn’t require yet another app downloaded to the mobile device. Everything happens in the email inbox of the phone, tablet, or PC.
